It is excellent but it does help that there are no ads and other nonsense being loaded and that the design is quite striped down.
And they've just got $6.5 million in funding. You'd expect their site to be one of the fastest compared to other publications.
Great find! Do you know who designed/built it?
BTW posted it on Styleboost:
The initial load was a little over 4 seconds for me. Not that fast, until you click on articles. They load -almost- instantly. (at least the text does)
It could be even quicker than this if they wanted. You'll notice that when hitting other categories you still get a spinner before the load - they could dump all the extra json on the page initially, load it all into models and collections, and have every other page load immediately with no delay at all. I did this for an app I was working on and it was kind of cool, but almost weird to have no load time on anything.
But like with all trade-offs, you have to evaluate it's use in the wild. I think in this case, it's actually a bad choice. With something like a news site, most of your views will be coming in to individual articles, then bouncing. Sure, there will be some people who hit the site and browse for a while, but I have to assume that this will be outweighed by people just checking out one article that was linked somewhere or that someone shared etc. In this case, it actually would be a better experience to make the page initially load as quickly as possible, and take the extra hit for loads of other articles. On the flip side we have things like gmail and facebook where almost everyone spends a good bit of time browsing through multiple views, and the slower initial load is quickly paid off and then some by the faster loads for other views.
I mean like was mentioned they were heavily funded and I'm sure this is something their engineers have thought about. Just thought it was an interesting point to bring up.
'The new women’s website founded by a man, mocked by many' http://ca.shine.yahoo.com/blogs/shine-on/bustle-women-website-founded-man-mocked-many-164044981.html -- But yeah, it looks pretty nice, I'll give it that.
i have no idea what makes this a "women's website."
that's probably the best implemented content carousel i've ever seen.
I totally agree!
super fast. founder seems a little clueless in other ways... this writer's interpretation is hilarious: http://valleywag.gawker.com/who-gave-this-asshole-6-5-million-to-launch-a-bro-tast-1134693292