Some people really have too much time on their hands. I think it is overdone, way too flat, and Apple will probably not make design changes as drastic as in this video, yet.
I am really sorry but some designers really seem to misunderstand how big companies work and why they do the things they do. Apple would be an idiot to follow an approach similar to that. Not only does it divert 180 degrees from their well established design language but it also lack on Usability. Just look at that lock screen, why would I want to move my thumb all the way up to unlock the screen?
lock screen had me lollin.
More rookie designers putting design over function.
I'd love to know why you think this puts 'design over function' - it's quite hard to tell something like that without using the thing. The lockscreen is probably the only glaringly obvious error in this regard.
I'd also love to know why you think it's okay to say things like 'rookie designers', considering you probably don't have a clue about the designer(s) in question or their history, seems a bit unfair to me.
And, mostly in relation to point 2 above, I'd love to know why you're a bit of a dick.
I don't think the above statement was a dickish comment and I think your response comes off in an unnecessarily harsh manner. This application has many examples of not following through with usability.
-The buttons on the calendar are too small to read, let alone press.
-Many of the colors are too washed out for high visibility
- The widgets have multiple controls in a small space, yet also seem to require swiping to move between them
- The iPod app requires you to go back to the menu with a hamburger button at the top left, instead of allowing you to switch between categories easily with one action at the bottom
-The lockscreen has been mentioned for the slide at the top, but also the slide up for maps is unnecessary, as that's not an app that should be accessed through lock and siri is already accessible through a holding of the home button.
-Many of the flat icons (maps in particular) are not nearly as descriptive as their former counterparts as to what they would do once clicked.
It's pretty in some regards (I have some disagreements with the design language as well), but usability-wise it's not a solid improvement.
I think "rookie designer" stems from this concept's radical overhaul of iOS' visual identity. The corner radii of icons, disappearance of Helvetica, reinsertion of widgets that Apple have moved away from on OSX and all together avoided on iOS. The other parts Jeff mentions above too.
All these things put together hint that either the designer went for the radical for the sake of radical, or isn't experienced enough to understand Apple's history of design and attitude towards maintaining an iconic UI.
Can we see some concepts with ideas other than Toggles and Widgets in notification centre.
Apple doesn't believe users should micromanage bluetooth and wifi, the device should be smart enough to manage this itself and have good enough battery life that it's not an issue.
WRONG WRONG WRONG
Almost made me throw up. Almost...
Note (for Ben G.): The amount of things wrong with this video is disturbing to me. I hate when websites pick this up and trolls start salivating over some over designed terrible user flows. That's why it made me sick.
I can't wait for more constructive insights from you in the future. You certainly have a way with words...
Edit - Fair enough, thanks for the clarification.
Ben, I can't wait to deliver them to you!
I'm starting to think that you had a part in this project. You seem overly defensive.
Not at all. I'm just sick of the pretentious snarky bullshit this site continually perpetuates. I'm not having a go at people for not liking the concept, and I'm especially not having a go at anyone who makes constructive well considered points as to why it's not a particularly solid idea or execution.
Regardless of that, it's taken someone a fair amount of time and effort. It's always going to gain negative reactions from people as it questions their beloved Apple, but I think a community like this should be able to apply a higher level of critical thinking. You did this in your comment above, thats the sort of thing I'm talking about.
Wanting to call people out for being dickish shouldn't immediately indicate that I'm somehow involved, the fact it has in this case is a worrying indicator as to the attitudes of people in this 'community'.
I definitely wouldn't call this concept stunning, it seems like a step back and definitely not the future of Apple's UI. The video is cool but imo it only serves to show how flat design is not a one fits all kind of thing.
Had to stop watching at the unlock slider in the hardest-to-reach spot on the entire phone.
This is so unimaginative…
Here's some things I saw in iOS 7 (6 mo ago):
That's what I saw 6 months ago from official designers phone on the project, sorry for any spoilers, and I cannot guarantee anything cuz obviously it was a beta build…
• There's no more double-click home to view running apps, inside running apps is a special slide over panel BEFORE the search panel… so double tap slides over to a different panel with full screen access to running apps, volume… they also put in some common settings like bluetooth, but that has been moved out now… (no more TAP and hold to kill apps, just swipe!)
• wifi, bluetooth toggles are access by tapping and holding on the "4G Carrier Logo", except the carrier logo isn't shown any more…
• The OS uses a lot more of card navigation… it's mostly HUGE under the hood changes, to the way you navigate and interact… TOP navbar 100% gone, become transparent in some apps, but mainly totally removed in apps I saw…
• lots of fullscreen focus on content…
• lots of gloss was removed, but the UI was in flux, with different components not matching at the time so I can't tell you what the exact style will be…
• Siri was overhauled
• different kinds of keyboards
• revampted in per app settings
• completely changed messenger…
• Allowing of sharing files between users on the phone (like a FaceTime button but i send you a pdf over the phone)
• lock screen that allows you to unlock by dragging to points on a photo [cross-licensed from MS] (or I'm told fingerprint), and if that's the case they may remove photo unlock, so people will buy iPhone 5s
• Notifications are revamped
• The ability to pull behind from an app current conversations
• real access to file system, and sending data to any iPhone with a few feat of you (works on current iPhone, so it wasn't a hardware thing)
• Hugely revamped text editing… circle loop was changed to a cleaner block inline, instant without delay on paste/copy controls which looked less like a popup and more like an above your text block
Not much else i can say. I used it for total of maybe 20minutes, while staying at my buddies house for the weekend. It was on his Apple dev phone, and he was allowed to take it home
pics or it didn't happen.
Yeah.....I'm gunna call BS. But I guess we'll see in a couple months.
Glaring Red Flags:
"• wifi, bluetooth toggles are access by tapping and holding on the "4G Carrier Logo", except the carrier logo isn't shown any more…"
First, you contradicted yourself. Second, this goes against the iOS HIG (go ahead and try tapping the 4G/LTE icon on your status bar)
"TOP navbar 100% gone, become transparent in some apps, but mainly totally removed in apps I saw…"
Wait, then how am I accessing my Wifi / Bluetooth settings?
I'm not going to dig into how unlikely the rest of the things you're suggesting are, but I will say that it seems especially suspicious that your "buddy" was allowed to take home a version of iOS 7 SIX MONTHS AGO. That'd have to be a pretty high profile friend.
Tapping the topbar (on the clock) already scrolls to the top, so I could see this actually being added.
That said, I'm not saying the claims seem valid in any way. We'll never know until mid-June when Apple announces and shows off the new OS.
HOPE THIS IS REAL
Too simple and generic.
Not fond of how the main screen icons look, but I would definitely like to see something close/similar to their music, weather and calendar app.
So… like Windows Phone.
Say No To Widgets. Aren't mobile apps already widgets? You don't need smaller summarized versions of applications already operating. Weather widget or app why do we need both?
I don't know how to articulate my feelings for this without being offensive to the designer. Let me start by saying that the design itself is beautiful. Beyond that though I feel that it shows a lack of understanding in how established UI needs to grow.
iOS is at the point of being second nature to it's users. That's why many get frustrated with Android, etc. This concept blows everything Apple has strived for out of the water and replaces it with essentially a new phone. Apple would lose customers to Windows phone or (God forbid) Android.
This is why Apple will most likely work towards a new UI in a very iterative manner. If you remember, they already removed a lot of gloss in iOS 6 with new nav bars. They also created a minimal interface with one of their key yet "fun" apps, Music. I personally feel this was to begin prepping users for some changes.
I have a lot more insight into this but I think my point can be understood without putting everyone to sleep. Apple will do this gradually. They certainly won't slit their own throat and destroy the UX and UI that they have worked 6 years to embed in user's lives.
Pasquale d'Silva on these animations
Best DN thread eva